Apparently.

Here’s from Forbes’ John McQuaid, writing today on “Where Jonah Lehrer Went Astray” [emphasis added]:

...problems arise when those explanations become not just journalistic narratives but fungible commodities that can be sold not just as books but as “ideas” to media and corporate audiences…. Call it Gladwellization.”

Here’s me, writing in…um…2005:

The Gladwell Effect is my term for writers who try to imitate Gladwell’s techniques in hope of attaining something near his popularity.…

Hey, if ideas are so lucrative, I have to point it out, right?