Admidst the controversy about Occupy Harvard, Yale senior Marina Keegan blogs in Dealbook (on NYT.com) about how investment banks recruit on campus—and why so many students are seduced by their siren song.

Each fall, our country’s top-tier banks and consulting firms cram New Haven’s best hotels with the best and brightest to lure them with a series of superlatives: the greatest job, the most money, the easiest application, the fanciest popcorn.

They’re good at it. They’re unbelievably, remarkably, terrifyingly good at it. Every year around 25 percent of employed Yale graduates enter the consulting and finance industries. At Harvard and Stanford, the numbers are even higher.

Keegan’s argument? There’s no innate love for i-banking on the part of young people. It’s just that they don’t really have a clue how to find work—and the i-banking recruiters make it sooooo easy……

(I myself think that this is slightly more true in New Haven than in Cambridge, where the popularity of economics concentrators suggests that more students come to Harvard already thinking about how to cash in on their $60k a year education.)

that such a large percentage of students at top-tier schools enter an industry that isn’t contributing, creating or improving much of anything saddens me.

Twenty-five percent is not a joke. That’s a lot of people. That’s a lot of talent and energy and potential that could be used somewhere other than crunching numbers to generate wealth. Perhaps there won’t be fancy popcorn at some other job – but it’s about time we started popping it for ourselves.

Yup.