The WSJ reports that while 92% of iPhone users wouldn’t switch to another phone, and 87% of Android users wouldn’t…

…39% of BlackBerry owners said they “definitely or probably would” nab an iPhone. And roughly one-third of the participants claimed they’d snatch up an Android phone.

What’s the reason? Blackberries are still overwhelmingly associated with work—and more and more smartphone users want their phone to represent fun and creativity as well as the demands of the office.