Just as bands should be wary of releasing an album of B-sides, writers should probably refrain from releasing collections of their articles—it’s a sure sign that they’re trying to milk the brand for every last buck before things head south.
It’s also an invitation for critics who’ve been waiting for their moment to tee off on you…to tee off on you.
Which is precisely what Stephen Pinker does with Malcolm Gladwell in the Sunday NYTBR. (Exactly the kind of essay that would make the NYTBR a must-read, but is all too rare in that organ.)
The banalities come from a gimmick that can be called the Straw We. First Gladwell disarmingly includes himself and the reader in a dubious consensus — for example, that “we” believe that jailing an executive will end corporate malfeasance, or that geniuses are invariably self-made prodigies or that eliminating a risk can make a system 100 percent safe. He then knocks it down with an ambiguous observation…
Indeed. This Gladwellian technique has long rubbed me the wrong way, for two reasons. I often find the straw man patronizingly simplistic and want to say to Malcolm (whom I know very slightly), “Actually, no, I don’t believe that at all.”
But more important, I never believe that Gladwell believes it, and so inherent in these “Straw We’s” is a irritating and false projection of modesty. Gladwell, who defines himself by the counterintuitive, clearly doesn’t believe that he runs with the herd in its willingness to embrace conventional thinking. So his assertion that, yup, he’s right there in it with us always feels patronizing. If it were so, he wouldn’t be making $40,000 a lecture.
Another problem I find is the recurring example out of context. “But a little-known study by a little-known social scientist at an off-the-beaten-track university suggests a different explanation to the question why so many presidents had fathers who worked for a car company.”
There follows an example which is said to stand on its own, a tower in the desert, rather than one idea noodling around like a Sunday shopper in a crowded parking lot.
This lack of context drives me nuts when I’m reading Gladwell. Well, I guess that could be right, I think. On the other hand, it could just as easily be wrong.
There’s just no way to know, because the information one would need to make a more informed analysis is never provided.
None of the theorems which Gladwell unearths are ever exposed to possible skepticism from others in the same field; readers have no idea whether, if you were an expert in auto-political genealogy, you’d have read little-known professor’s theory before, and known exactly why it is largely discredited among people who have actually read and thought about it.
Gladwell has a particular brilliance: His writing make us think, but not much; he makes his readers feel that, by reading him, they are becoming just a little bit smarter than they were previously. His hair grows high because he is patting us on the head, not the other way around. Just as the Dog Whisperer about whom Gladwell has written so fondly can reduce hostile pit bulls to gentle, whimpering pups, Gladwell surrounds us in a gentle cocoon; his essays are like the warm lighting and relaxing music you find in a high-end spa. The more we buy into the Gladwell construct—the Straw We—the less we actually think, and the more we nod our heads in admiration, rather than, say, wrinkling our noses and saying, “Well, actually, wait just a minute here…” In Malcolm Gladwell’s world, we are all early Babbitt.
Gladwell is without question a gifted writer with a knack for bringing fresh ideas and interesting people and ideas into mainstream thought.
But in the end, even he must realize how old this is getting, how the repetition of the formula makes us doubt its original credibility. Is this truth or shtick? Will any of Gladwell’s ideas—tipping points (didn’t we used to call that “critical mass”?), blink-think (a, sorry, silly book), and outliers endure?
Or will another Malcolm Gladwell somewhere out there in mediaworld come across an interesting little paper in a little-read journal and force us to “re-think” everything Malcolm Gladwell made us believe?