Basically.

Its users have dropped for the second consecutive month. And the only time people talk about it now is to mention how irritating it is. (Which it is.)

As CNBC’s Jim Goldman wrote on Friday November 13th,

Twitter runs the risk of devolving into another marketing tool by companies looking for what might seem like a cool way to speak to customers. But if that’s all it is, I’m not sure how many customers will be left to hear the message.

Reminds me of something someone else wrote on October 15th:

..which is the problem with Twitter: 98% of the people who actively use it are trying to sell you something. It’s like opening your (U.S.) mailbox and finding dozens of pieces of junk mail—every day. Quick: Can you think of anyone who Tweets who isn’t trying to sell something?

Oh! Wait. That was me.

At some point, Twitter will have to make money, or else it really will vanish.What will Ashton Kutcher do then?