The World Cup: It's Hot!
I can't help but notice that print and online coverage of the World Cup invariably seems like an excuse to run photos of beautiful female fans in various states of ecstasy.
Like this....
Or this...
Usually these photos are run under the guise of saying something about how World Cup fever is catching, but it's pretty clear that they're merely an excuse to run pictures of gorgeous women from foreign countries.
For example...
It's probably a blatant attempt to sell newspapers or drive online traffic. Imagine!
But I'm okay with that blatant sexploitation, because, as my female friends keep reminding me, the players are hot. David Beckham seems to be the favorite by consensus...but given that on every team you have 22 young men in excellent physical shape, with no helmets or hats covering their heads—as opposed to, say, baseball and football—there's plenty to see and choose from. Go to it, ladies.
David Beckham: Apparently, attractive.
Perhaps this is the path to soccer popularity in the U.S.—sex appeal. And why not?