Hot! Hot! Hot!
And no, I'm not talking about the weather; I'm referring to Larry Summers' ongoing ability to attract media interest, particularly when the news is bad.
Both the Boston Herald and the Tuscaloosa News of Alabama pick up on the Crimson's piece about Harvard's doctored brochure for potential students, in which a headline embarrassing to Larry Summers was photoshopped out of existence.
(As I've noted before, some editor in Tuscaloosa has a jones for Summers; it's quite weird.)
I noted in my previous entry (see below) on this incident that dean of admissions Bill Fitzsimmons, someone I have quite a lot of respect for, had given an unfortunately weasely answer when asked about the brochure, which is put out by his office.
And I suggested a more, um, honest answer.
So here's another free lesson in media management: When you give an answer that covers your ass in the short term but makes it look like you've got something to hide, you actually create more media interest in what should be a non-event, as this incident was.
Which is another way of saying that when it comes to the press, honesty is the best policy.
