"One Day University"
Have you all heard about it? Or seen the full-page ads in the New York Times?
One Day University is basically like a highbrow Learning Annex in which professors from Harvard, Yale, Princeton, Columbia and elsewhere rent themselves out and use their school's brand names to make money.
On May 10th, for example, it's hosting an event (
registration fee: $259) in New York, and one of the "professors" [the site's word] will be Shawn Achor, described as "Winner, 14 Cue Teaching Awards. Head Teaching Fellow, most popular course at Harvard." (
Check out his consulting firm!)
Here's an event in Wellesley in which the Harvard professor is
Robin Kelsey, described as "Derek Bok Center Award for Excellence in Teaching, 3-Time Winner." (Which is sort of insufficient praise to Kelsey, who is actually an associate professor, but One Day University likes to emphasize that its professors are "award-winning.")
The One Day University site lists a number of full professors, including Marjorie Garber, Thomas Forrest Kelly, and Steven Levitsky.
Today it's coming to the University of Maryland.
For those who feel they missed out on an Ivy League education, there's this: The University of Maryland is bringing leading professors from Harvard, Yale and other top schools to teach classes, and students won't need SAT scores or prerequisites to get in.
Although U-Md. officials are promoting the Ivy League to entice students, the school's professors don't seem to mind.
The founders of One Day University "have found the University of Maryland to be on par with the Ivy League, and that's a really important message to send out to our community," [U-m dean Judith] Broida said.
I can see why the professors and, especially, the aspiring professors would want to do this—it's fun, and it's a little extra income, and let's face it, it's nothing compared to the deals the science and business and law school people cut.
But is this rent-a-professor traveling show really good for the brand? It's hard to look at the full-page ads touting "Ivy League professors" (!) and think that the answer is yes.