Rotten Apple?
Apple cuts the price of iPhones $200, then, after early adopters scream,
announces a $100 store credit. Fair?
Meantime, Variety reports that
Apple wants to cut the cost of downloaded TV shows by 50%, from $1.99 to 99 cents.
Apple's argument to studios and nets has been that they will end up making more money from digital downloads under the new proposal. Company believes the volume of sales for TV shows will rise dramatically, offsetting the impact of the price cut.Among the concerns is that at 99ยข, iTunes downloads could impact sales of DVD boxed sets, an important revenue source for TV congloms.Case in point: NBC Universal just released "Heroes" on DVD, with most retail outlets charging about $40 for the set of 23 episodes. If Apple had its way, the same set of episodes would cost less than $23, potentially making the DVD -- despite its myriad bonus features -- less appealing to consumers.
There's someone out there willing to pay $40 for a DVD of Heroes?
Me, I'm waiting for the new
160-gig iPod I just ordered...