Sounds a lot like what we do to lobster...
 

And clams...
 

Well, sort of—we cook them alive, but we don't eat them alive. Perhaps a small distinction, I can't really say; I don't eat lobster, clams, or deep-fried but still alive carp.
 

Actually, I guess clams are alive, aren't they, when eaten?
 

In 1970, I was served a particular variety of clams at the Taverna Vassilenas in Piraeus, the port of Athens, with the instruction that they were not to be eaten if they did not wriggle when the lemon juice hit them. They were excellent.
 

Which reminds me of the old, terribly inappropriate joke:

Q: What's the difference between a bowl of Jell-O and a Jewish-American Princess?

A: Jell-O wiggles when you eat it.
 

Monkey brains is another Chinese culinary specialty. According to reports, it's served at a special table with holes in it so that, after a circle is carved into the monkey's skull and the monkey (or what's left of him) is secured underneath, the diners can dig right in with spoons. (I don't know if the brains are cooked in some way first.) An interesting social phenomenon also surrounds this dish. The monkeys are kept in a cage. When the cook approaches the cage to fulfill a diner's order, the monkeys - being smart - know what is about to happen. So they gang up and choose the weakest of their lot as a "sacrifice" and actually hold him/her up as the cook reaches in to grab one. Horrifying, yes. But it may say more about nature - including human nature - than we wish to comprehend.
 

I think some corrective information needs to be supplied here on the subject of monkey brains.

First, per Wikipedia, it should be noted that brains (monkeys and otherwise) are eaten in many cultures, including the Southern U.S. (pork brains), France, Mexico, and Japan.

Also from Wikipedia:

While it is not in contention that people eat monkey brains, the alleged custom of eating the brains fresh out of the skull of a screaming monkey is an urban legend that is almost certainly not true,[9] and there are no contemporary confirmed reports of live monkey brain feasts.

The legend goes that certain restaurants provide special tables with a hole in the center. The live monkey is immobilized with its body below the table, and the top of its skull is removed with a knife. The head, which protrudes above the table top, serves as a bowl. Liquor may be poured into the skull and mixed with the brain. The diners then proceed to scoop out and eat parts of the brain.

The belief in this method of serving monkey brains was likely perpetuated by the 1978 mondo film Faces of Death, in which a staged scene shows a group of people eating the dish in this manner, although several books also include similar descriptions. In the book Born Red, A Chronicle of the Cultural Revolution author Gao Yuan describes looking inside restaurant windows of Guangzhou that "offered the famous monkey brains, served at a special table that locked the monkey's head in place; the waiter would open the skull and the diners would eat while the body wriggled under the table." The Woman Warrior: Memoir of a Girlhood Among Ghosts (1976) is a book by Maxine Hong Kingston which also contains a description of a monkey feast including the special table. The Attic: Memoir of a Chinese Landlord's Son is a 1998 memoir of life in Communist China by Guanlong Cao, in which the author describes the eating of live monkey brains.

Eating the flesh of animals, usually invertebrates, while they are still alive is known in some cultures, though it is not widely practiced. In Japan a style of cuisine called ikizukuri (生き作り, literally "prepared alive") is a type of sashimi in which live sea creatures, such as fish, octopus or shrimp, are filleted and served with the heart still beating. Odori ebi (躍り海老, "dancing shrimp") are shrimp prepared by dunking in sake rice wine and served and eaten while still alive. The Korean dish called sannakji (live octopus) features small octopus cut into peices while still alive and served immediately, or simply served whole (the latter dish featured in an episode of The Amazing Race 4, in which eating an entire bowl of sannakji was a detour challenge when the teams were in Seoul, South Korea). Such practices are banned in some jurisdictions.