The Corporation, the Press, and the President
A few days ago, after the Lampoon folks sent around a joke e-mail announcing a new Harvard president, I half-seriously posed the question of whether the search was becoming a joke. The Corporation needs to wrap this up, I said. Soon.
Some of you got on me for that, saying that I was over-reacting, it was just the Lampoon, etc. Perhaps my "joke" characterization was overly strong.
But, in fact, the Corporation agreed with me that to wait very long would be to let Faust twist in the wind, and so it did not wait very long.
Moreover, the way the news of Faust's selection has broken is not exactly confidence-inspiring. The Crimson and Globe get it three days before the official announcement. The Times runs its big piece on Saturday morning—which, any media type will tell you, is the worst possible time to disclose news you want to get a lot of attention.
By Monday, the news elements of the story will be secondary, and the analysis—why was she chosen? Is she up to the job? etc.—will be the stories in that day's newspapers. That could not be what the Corporation wanted. I don't usually agree with the Corporation's obsession with secrecy, but if you're going to insist that the process is secret, don't blow it days before your big surprise announcement.
I gather that Faust held a bizarre press conference at Penn yesterday, at which she refused to answer any questions. At least one reporter covering the Harvard story for a major newspaper was seriously irritated by that.... Why hold a press conference if you're not actually going to answer any questions? It looks like amateur hour.
The media management has not been well done so far, and it has diminished some of the luster of Faust's announcement. (And as I've told several reporters, I do think that the appointment of a woman to head Harvard is important. Sure, there are other female Ivy League presidents. But who in China or India has ever heard of
Brown?)
No one can say if this bungling will matter in the long run. But it's certainly not the way the Corporation would have liked this process to unfold and suggests once again that, for the second straight time, a clandestine search process has hit major hurdles.....
Drew Faust at Bryn Mawr yesterday.