Harvard's Admissions Masterstroke
Harvard announced an end to its early admissions policy yesterday, garnering
page one headlines in the Times and the
Boston Globe. The university shows its complete mastery of the Times, which puts Harvard on its front page at every available opportunity. Too funny.
On the merits, Harvard's decision is the right one. The argument for early admissions is that it "locks in" the best students. But people who want to go to Harvard are going to go to Harvard even if they have to wait until April to decide, so there's no downside for the university. And there's plenty of upside. Early admissions programs are a hurdle for poor and minority applicants, so it's a good idea to get rid of them.
From the PR side of the equation, I marvel at how good at this stuff Harvard can be. (Who was responsible for the timing here? Bill Fitzsimmons? Alan Stone?) First, you drop the news on September 11th, when, let's face it, there's not going to be a lot of breaking news. (
Anna Nicole Smith's son died, but somehow I don't think these two stories are competing for the same real estate.)
Second, you put this out just days before
the reviews of Daniel Golden's The Price of Admission start coming out, thus blunting his attack on legacy admissions.
Mr. Golden, Harvard has seen you and raised you. Your move....
(My prediction? Golden will take credit for Harvard's decision.)